Having many brands offer you more colors
Tom Terranova Painting and Decorative Wall Finishes Ca license #310949 began in 1975 and as faux finishing became popular around the 90's I started learning how to achieve the looks on the walls I had seen in Europe. Annie Sloan was on tour in SF in 2012, so I attended her workshops and got introduced to her chalk paint.
Back home, I researched mineral-based paints and found out that Faux Effects had several types of organic products, learned that milk paint was far superior to chalk finishes for cabinet & furniture refinishing, and General Finishes has been imitating an Amish style finish for furniture and cabinet manufacturers with an acrylic paint using earth pigment tints since 1928 because factories needed bulk volumes of paint that also provides a strong and durable surface.
I teach what I have learned @ the FURNITURE REFORM SCHOOL, matching looks done by the high-end and pricey furniture manufacturers.